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Tuesday, March 08, 2005

BCM on the bottom online

Microsoft Monitor notes:
Microsoft Business Solutions saw year-over-year growth of 41 percent to $190 million. Microsoft attributed much of the growth to licensing sales of Navision and Business Contact Manager. BCM is a client-relationship management add-on to Outlook that ships with three of the six Office 2003 versions. I would consider BCM a direct competitor to ACT! and Goldmine, so over-time sales could be significant. Early BCM success could merely be tied to strong out-of-the-gate Office 2003 sales. If Microsoft can sustain sales, BCM could prove a low-end CRM replacement, the way Outlook eventually drove a large number of desktop contact managers out of the market.

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